Branding & Direction

Branding doesn’t need to be complicated to be effective.

Most of the work we do here is about clarity — refining existing brands, correcting drift, and making sure identity, language, and visuals line up with who an organisation actually is. Sometimes that means a more considered refresh. Sometimes it means building something new. Often it means knowing what not to change.

The projects below reflect that approach: practical brand work shaped by experience, judgement, and restraint — designed to hold up in real use, not just in presentation.

How the work usually unfolds…

Every project is different, but the aim is always the same: to make sensible decisions and avoid unnecessary complexity.

We start with a short conversation to understand what’s working, what isn’t, and what actually needs attention. From there, we clarify the role of the brand, refine or develop the visual system, and apply it carefully across the places it matters most.

The emphasis is on collaboration, clear thinking, and steady progress — not drawn-out processes or overproduction. We stay involved long enough to make sure the work lands properly and is used as intended.