Turley Legal
Creating a distinctive new identity for a forward-thinking commercial law firm.
BRAND DEVELOPMENT
BRAND IDENTITY
WEBSITE
DIGITAL DESIGN
01
The brief
Turley Legal needed a brand that reflected the kind of practice it wanted to be — contemporary, commercially focused and confident, without looking like another traditional law firm.
Stylografik was brought in to develop the identity and translate it into a complete digital presence, creating a brand capable of communicating credibility and expertise while still feeling distinctive within the legal sector.
02
The challenge
How do you look credible in a conservative sector without looking like everyone else in it?
Professional services brands often rely on the same visual cues — restrained colours, traditional typography and identities designed primarily to communicate seriousness.
For Turley Legal, the opportunity was to retain the confidence and credibility expected of a commercial law firm while creating something much more contemporary and recognisable.
03
Finding the identity
A more contemporary expression of legal expertise.
The identity was developed around simplicity and confidence — creating a visual system that could feel established and professional without becoming overly corporate or conventional.
The result gives Turley Legal a distinctive presence of its own, with enough flexibility to work across everything from digital communications to the firm's website.
Initial Concepts
Final Identity
04
Building the brand
Once the identity was established, it was developed into a wider visual language — defining how typography, colour, imagery and layout work together across the brand.
The aim was consistency without rigidity: a system recognisable enough to build familiarity, but flexible enough to accommodate the different ways a modern legal practice needs to communicate.
05
Bringing it online
From identity to digital experience.
The website was developed as a natural extension of the new identity, giving Turley Legal a clear and confident digital presence.
The structure makes it easy for potential clients to understand the firm's expertise and navigate its services, while the visual design carries the personality of the new brand throughout the experience.
Rather than treating the website as a separate project, brand and digital were considered together — creating one consistent experience from the outset.
06
Professional doesn't have to mean predictable
A professional services brand has to create trust, but that doesn't mean it has to disappear into the category.
The finished Turley Legal identity combines the credibility expected of a commercial law firm with a much more individual visual presence — creating a brand and website designed to feel relevant to the business it represents today.
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