Mount Charles

A creative partnership spanning brands, places and more than a decade.

BRAND DEVELOPMENT
HOSPITALITY
ENVIRONMENTAL GRAPHICS
SIGNAGE
MENUS
ONGOING CREATIVE SUPPORT

10+ Years Working together

01
More than a decade together

Stylografik has worked with Mount Charles for more than ten years, supporting the business across an extraordinary range of brands, locations and audiences.

During that time, the work has taken us from airports and stadiums to universities, schools and workplaces — creating identities, signage, menus and customer-facing communications for environments where thousands of people interact with the work every day.

Rather than one project, it's an ongoing creative partnership that has evolved alongside the business.

02
One partnership. Many places.

AIRPORTS
STADIUMS
UNIVERSITIES
SCHOOLS
WORKPLACES
EVENTS

Mount Charles operates across very different environments, each with its own audience, requirements and personality.

Our role has been to understand those differences and create work that feels right for the place — whether developing a completely new hospitality identity or applying an established brand within a complex environment.

03
Brands within the brand

Creating distinctive identities for very different places.

Over more than a decade, Stylografik has created a wide range of individual brands for Mount Charles — from hospitality concepts in airports and universities to restaurants, cafés and dining spaces within workplaces and schools.

Each begins with a different audience, environment and brief. The aim isn't to impose a single Mount Charles look, but to create an identity with its own character — one that feels right for the people and place it was designed for.

The result is a diverse portfolio of brands, each created for a specific purpose but developed with the same focus on clarity, personality and real-world application.

Explore a selection of the brands.

Entrance to Northern Quarter bar and kitchen with indoor seating, large trees, plants, digital menu boards, and signs advertising food and drinks.

Northern Quarter
Belfast International Airport
View Project →

Inside a modern food court with the sign 'Urban Square Food Co.' on a white wall, and a counter serving food with people ordering in the background, decorated with plants and illuminated menu boards.

Urban Square
Colleges/Universities
View Project →

Interior of a Mexican restaurant called Coco Diablo with wooden tables, chairs, greenery, and a wall with a drawing of a skeleton playing guitar.

Coco Diablo
Belfast International Airport
View Project →

Craft Event Co.
Bespoke Wedding & Events Catering
View Project →

04
From stadiums to major events

ULSTER RUGBY
Signage & environmental graphics

UEFA SUPER CUP & IFA
Hospitality menus

ICC, WATERFRONT HALL & ULSTER HALL
Hospitality menus & environmental graphics

The partnership has also taken Stylografik into major sporting environments, creating customer-facing materials for Mount Charles' hospitality operations — from signage at Ulster Rugby to menus for the UEFA Super Cup.

A dinner table at a restaurant decorated with Chelsea Football Club promotional materials, including a blue menu and bottles of water, with a potted plant and wine glass in the foreground and a television screen in the background.

A modern bar inside a building with large glass windows, showcasing bottles of alcohol, digital screens, and promotional signage.

Empty rugby stadium with green field, white lines, goal posts, stands with red, white, and black seats, and blue sky.

05
Brands within places

RTÉ
GRIFFITH COLLEGE
MAYNOOTH UNIVERSITY
BELFAST INTERNATIONAL AIRPORT
TESCO
AIRBUS
MOY PARK
NATIONAL MUSEUMS NORTHERN IRELAND
BELFAST MET
& MANY MORE

Creating individual hospitality identities for established organisations.

Across Ireland, Stylografik has developed customer-facing brands for Mount Charles operations within organisations including RTÉ, Griffith College, and Tesco.

Each required its own personality and visual language while responding to the organisation, environment and people it was created for.

Colorful graffiti mural inside a modern restaurant with people dining and chatting at tables.

Buffet station at a restaurant called The Kitchen, with salad and food trays, potted plants, and customers dining near large windows.

06
Everyday brands

Creating character in everyday spaces

Not every brand needs to exist on the high street.

We've created numerous food and hospitality identities for workplace and education environments — giving factory restaurants, school canteens and everyday dining spaces a personality of their own.

From naming and identity through to menus, signage and environmental graphics, each is designed around the people who actually use the space.

Black background with white text that says 'The Kitchen' and a small chef's knife graphic.

Black background with the word 'Hoodie' in large white script font. Smaller white text beneath reads 'Asian Street Food'. A small graphic of a bunny on a skewered food item is positioned at the end of the word 'Hoodie'. There is also a small Chinese character near the beginning of the word.

07
The bigger picture

One client.
Hundreds of briefs.
More than a decade of trust.

The breadth of the work has changed considerably over the years, but the value of a long-term creative relationship is simple: understanding the business, its audiences and its ambitions means every new project starts with knowledge already in the room.

From creating a completely new hospitality brand to solving a practical communication problem, Stylografik continues to work alongside Mount Charles across its evolving portfolio.

“We’ve worked with Stylografik for over ten years, across a huge variety of projects. That longevity comes from trust, consistency and a real understanding of our business — they know our brands, how we work and what we need, and always deliver.”

— Gavin Annon, Mount Charles