Kaffe O
Kaffe O
Building a Belfast coffee brand from day one — and helping it grow for more than a decade.
BRAND IDENTITY
CREATIVE DIRECTION
WEBSITE
SIGNAGE
ENVIRONMENTAL GRAPHICS
PRINT
01
Where it started
Kaffe O began with a clear idea: bring a little of Copenhagen’s coffee culture to Belfast.
We worked together from the very beginning to turn that idea into a distinctive brand — developing the identity and creating a visual language that could live everywhere from a coffee cup to a shopfront.
More than a decade later, we're still working together.
Ormeau shop under construction, 2014
02
Finding the identity
The final identity wasn't the first idea.
A number of routes were explored, looking at how Scandinavian simplicity could meet the warmth and personality of an independent Belfast coffee shop.
The chosen identity gave Kaffe O something simple, recognisable and flexible — a foundation that could grow with the business rather than define only its first location.
Initial identity concepts
At one point, the ‘O’ pointed to the right
Final logo
03
Building the brand
Once the identity was established, the job became much bigger than designing a logo.
The visual language was developed across menus, packaging, cups, signage, print, campaigns and the many everyday details that shape how customers experience Kaffe O.
Each new application added another layer to the brand while keeping the identity recognisably Kaffe O.
04
From brand to place
As Kaffe O grew, the identity moved beyond print and packaging and into the spaces themselves.
Signage, window graphics, menus, wall graphics and environmental details helped create a consistent experience across different locations — allowing each space to have its own character while remaining unmistakably part of Kaffe O.
05
Bringing it online
The website extended the same approach into the digital experience — simple, characterful and unmistakably Kaffe O.
As the business evolved, the site evolved with it, providing a flexible home for locations, menus, the Kaffe O story and everything happening around the brand.
06
Growing together
Kaffe O has never really been a finished project.
Since creating the original identity more than a decade ago, we've continued to work together as the business has grown — developing new ideas, designing for new locations and adapting the brand to whatever comes next.
That long-term relationship has allowed the identity to evolve naturally without losing the simplicity and personality that were there from the beginning.
What we did & continue to do…
Brand identity · Creative direction · Website design · Squarespace development · Signage · Environmental graphics · Packaging · Menus · Print · Campaign design
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