Al Gelato
Al Gelato
Bringing one of Belfast’s best-known independent gelato brands online.
SQUARESPACE WEBSITE
E-COMMERCE
UX
DIGITAL DESIGN
01
The brief
Al Gelato already had a bold, recognisable identity and a growing presence across Belfast.
The brief was to translate that personality into a website that felt unmistakably Al Gelato, while making it simple for customers to explore the brand, find locations and buy online.
The challenge wasn't to reinvent the identity — it was to make it work digitally.
02
The challenge
How do you turn a colourful physical brand into a digital experience that works just as hard?
03
Bringing the brand online
Designed around an existing identity.
We took the established Al Gelato visual language and translated it into a digital system — using its colour, typography, photography and personality to create a website that feels like a natural extension of the physical brand.
Rather than simply placing the existing identity into a template, layouts and interactions were considered around the content, giving the brand room to come to life on screen.
04
From browsing to buying
E-commerce built into the experience.
Online ordering was integrated directly into the website, allowing customers to move naturally from discovering the brand to browsing and purchasing products.
The shop was designed to feel like part of the wider Al Gelato experience rather than a separate e-commerce platform — keeping the journey simple, consistent and easy to use across desktop and mobile.
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