About Stylografik
A brief history
Founded in 2016, Stylografik is a Belfast-based brand and design studio led by Paul McNally.
The studio has worked with organisations including Ulster Rugby, Belfast International Airport, RTÉ, and Kaffe O, and has been featured on platforms such as Creative Boom, Design Taxi, and Kickstarter. Much of the work comes through long-term relationships, with some clients working with Stylografik for over ten years.
The approach is personal and practical — focused on building trust, maintaining consistency, and helping brands make decisions that hold up as things change.
About Paul McNally
Stylografik is led by Paul McNally, a designer with over fifteen years’ experience working across brand design, websites, and digital communication.
Paul has run Stylografik independently for more than a decade, working closely with organisations of all sizes — from small businesses and charities to established teams who need clarity, consistency, and sound judgement as things evolve.
His background spans design, writing, and music, and that mix shapes how he approaches brand work: with an emphasis on clarity, tone, and real-world use rather than theory or trend-chasing. Strategy is always at the heart of his design; he emphasises making sensible decisions that hold up once the work is out in the world.
Clients tend to work with Paul because he’s straightforward, attentive, and easy to deal with — someone who takes the work seriously without overcomplicating it. The focus is always on doing what’s appropriate, useful, and sustainable for the people who actually have to live with the brand day to day.
How we work…
We work on defined projects, and where it makes sense, we stay involved to help brands hold together over time.
We work on clearly defined brand and website projects, from refreshes to full builds.
In some cases, that project is the beginning of a longer relationship. We can stay involved as a brand partner — helping guide decisions, refine work over time, and support teams so the brand is used properly and doesn’t drift. This can include light training or guidance around tools like Canva or Adobe where it’s genuinely useful.
We tend to work best with organisations who value clarity and continuity over quick fixes or constant reinvention.