Copper Kings Burgers

Copper Kings

Creating a bold new identity for an independent burger brand in Southern California.

BRAND DEVELOPMENT
BRAND IDENTITY
VISUAL LANGUAGE
BRAND APPLICATION

CALIFORNIA, USA

01
Starting from scratch

Copper Kings Burgers needed an identity capable of giving a new independent food brand an immediate presence.

With no existing visual language to inherit, Stylografik had the opportunity to build the brand from the ground up — creating an identity with enough personality to stand out in a busy and highly competitive food market.

02
The challenge

How do you make another burger brand impossible to mistake for anyone else?

Burger branding is a crowded space, full of familiar visual conventions.

The challenge was to create something with the energy and accessibility expected of the category, while giving Copper Kings a character and visual language distinctly its own.

03
Finding the identity

Bold, simple and built to be recognised.

We worked with illustrator Peter Strain to being our skull/miner idea to life.

The identity was developed to work quickly — something that could be recognised on packaging, signage or social media just as easily as it could at larger scale.

A strong central identity became the foundation for a wider visual system, allowing the brand to remain consistent while still having enough flexibility to feel lively and expressive.

Initial concepts & original skull illustration

Final identity

04
Building a visual world

Once the core identity was established, it was expanded into a broader visual language designed around the places customers would actually encounter the brand.

We then brought one of the older concepts into the brand as a secondary logo for apparel & signage.

PACKAGING · SIGNAGE · MENUS · MERCHANDISE · DIGITAL

05
Made for the real world

From burger wrapper to storefront.

A food brand lives through hundreds of small interactions — the sign above the door, the packaging in someone's hand, a menu on the counter or an image appearing on their phone.

The Copper Kings identity was designed with those applications in mind from the beginning, creating a brand capable of staying recognisable wherever it appears.