Northern Quarter
Northern Quarter
Creating a new food and hospitality brand for Belfast International Airport.
BRAND DEVELOPMENT
IDENTITY
MENUS
SIGNAGE
ENVIRONMENTAL GRAPHICS
01
The brief
Northern Quarter was created as a new food and hospitality concept at Belfast International Airport.
Stylografik was commissioned to develop the brand from the ground up — creating an identity that could establish its own personality within the busy airport environment and work across everything from signage and menus to the wider customer experience.
The result needed to do more than look good in isolation. It had to work in a space where people are moving quickly, making decisions at a glance and encountering the brand across multiple touchpoints.
02
The challenge
How do you create a hospitality brand that can hold its own in one of Northern Ireland's busiest public spaces?
03
Developing the identity
Building a brand for the space around it.
The Northern Quarter identity was developed with its eventual environment in mind from the beginning.
Typography, colour and graphic elements were considered not just as individual brand assets, but as a flexible visual language that could move comfortably between signage, menus, print and environmental applications.
Initial identity concepts
Final identity
04
From identity to environment
A brand you can walk into.
Once the identity was established, it was carried into the physical environment — turning Northern Quarter from a graphic identity into a recognisable hospitality destination within the airport.
Large-format signage, environmental graphics and customer-facing applications allowed the visual language to become part of the space itself, helping create a consistent experience from a distance right through to the counter.
05
The finished brand
From a blank page to Belfast International Airport.
Northern Quarter demonstrates what happens when brand development is considered beyond the logo from the outset — creating an identity that works across print, signage, and physical space as part of a complete hospitality experience.
Branding or rebranding? Get in touch…