F1® Arcade

Supporting a global entertainment brand across the UK and US.

BRAND APPLICATION
HOSPITALITY DESIGN
PRESENTATIONS
ONGOING CREATIVE SUPPORT

01
Working with F1® Arcade

F1® Arcade brings the excitement of Formula 1 racing into a completely new kind of hospitality experience, combining racing simulators, food, drink and entertainment across venues in the UK and US.

Stylografik works within F1® Arcade's established brand identity, providing ongoing design support across customer-facing and internal communications.

The role is less about reinventing the brand and more about understanding it — and making sure everything we create feels like it has always belonged within the F1® Arcade world

02
The challenge

How do you create new work for an established global brand without diluting what makes it distinctive?

Working within a sophisticated existing identity requires restraint as much as creativity.

Every new piece has to respond to a different brief while remaining consistent with an established visual language — from typography and imagery to hierarchy, tone and the smallest details.

03
Working within the brand

Rather than imposing a new visual style, the starting point is always the
F1® Arcade brand itself.

Understanding its design system allows us to create new materials that feel consistent without simply repeating what's already there.

That means knowing when to follow the system closely, where there's room to develop an idea and, importantly, when not to add anything at all.

04
Across the venues

One brand. Multiple cities.

As F1® Arcade has expanded, we've supported the creation and adaptation of hospitality materials across multiple venues in the US.

Menus and other customer-facing communications need to accommodate different products, pricing, and venue requirements while still feeling like part of a single, consistent global brand.

That means managing the detail without losing sight of the bigger picture.

WASHINGTON DC · BOSTON · CHICAGO · ATLANTA · PHILADELPHIA · DENVER · LAS VEGAS

05
Hospitality

Menus are a significant part of the F1 Arcade experience, bringing together brand, hospitality and practical information within one carefully controlled piece of design.

Our work has included creating and adapting food and drinks menus across multiple locations, dealing with everything from changing products and pricing to different venue requirements while maintaining consistency across the wider brand.

06
Behind the scenes

Not every part of a brand is customer-facing.

Alongside venue materials, Stylografik supports F1 Arcade with internal presentations and business communications, translating information into clear, visually consistent documents that sit comfortably within the wider identity.

It's a less visible part of the work, but an important one — particularly for a business operating across multiple teams, venues and markets.