Check In Belfast
CHECK IN BELFAST
Creating a new hospitality brand with Belfast at its heart.
BRAND STRATEGY
BRAND IDENTITY
WEBSITE
PRINT
CREATIVE DIRECTION
01
Starting from scratch
Check In Belfast was a new boutique accommodation concept in the heart of the city, so there was no existing identity or visual language to work with.
The opportunity was to create everything from the ground up — a brand that could give the business its own personality, work across the guest experience and provide a strong foundation for its launch.
The accommodation itself is in Belfast's Queen's Quarter, close to Botanic Gardens and the Ulster Museum, so the local character can legitimately be part of the story rather than generic “Belfast” branding.
02
The challenge
How do you create an accommodation brand that feels unmistakably Belfast without falling back on the usual Belfast clichés?
03
Finding the personality
From the beginning, we wanted Check In Belfast to feel less like a conventional accommodation brand and more like a friendly introduction to the city.
The identity developed around a bold, playful visual language with plenty of personality — combining distinctive typography, illustration and a characterful mascot to create something guests could recognise before they had even arrived.
Some initial concepts
Check In Moodboard
Final Logo
04
The identity
The finished identity combines a bold colour palette, distinctive typography, illustration and a flexible set of graphic elements that can change depending on where the brand appears.
Rather than simply placing a logo on everything, the system was designed to give Check In Belfast a recognisable personality of its own — playful enough to be memorable, but flexible enough to work across both digital and physical applications.
05
Bringing it online
The website became the main digital expression of the new brand.
Designed and built in Squarespace, it brings together the accommodation, location and personality of Check In Belfast within a simple, easy-to-navigate experience — carrying the same visual language from the physical stay into the digital one.
From the first online interaction to arriving at the door, Check In Belfast was designed as one connected brand experience.
“Working with Stylografik has always felt refreshingly simple. They listen, ask the right questions and consistently come back with ideas that move things forward.”
Have an idea that needs creative direction?