Founded in 2000, Gumtree has grown into a hugely popular platform for selling, renting and advertising. Their original logo was designed in 2000 by an in-house designer and badly needed a facelift. Koto agency were the lucky agency who had the pleasure of rebranding them – and didn't they do a great job. Minimal, vibrant and a million miles from the gradient laden original logo. When it comes to identity design – simple is always best.
Check out some of the identities designed by Paul McNally Design here.