Recently, I had the pleasure of spending several days reading and perusing the pages of the Unit Editions' book Lubalin – a wonderful monograph to the stunning life and work of Herb Lubalin (pronounced LOOB-ALLIN I am told). Lubalin was one of the original 'Mad Men', and is probably best known for his Avant-Garde typeface. He is one of the true typographic/graphic design heroes from mid twentieth century America. His work, stunningly detailed, provocative and often political. Lubalin avoided the modernist aesthetic, preferring emblishment and decoration to feature heavily in his designs.
Adrian Shaughnessy stated:
"After two years researching Lubalin’s life and work, I have found that his design was inclusive and humanistic: he pioneered a form of typographic design that required the participation of his audience, and never did anything that was authoritarian, bombastic or elitist. Today, as we foreground human-centred design, Lubalin seems remarkably contemporary."
Unfortunately the book is currently out of stock at Unit Editions, but you can check out some of his beautiful work below.
Quote source: Eye Magazine