The decision to rebrand your business is never an easy one; especially if you are already established and thriving. Why rebrand then? Why risk the brand loyalty you have amassed amongst your clients/customers when your business is successful. When is a rebrand necessary?Read More
New Year, New Me... blah blah blah?? Why not try fund a personal/business project in 2017 using a crowdfunding platform? I'll be will be talking about my Five Things book and the joys of crowdfunding – specifically focusing on Kickstarter – at Blick Studios (Hill Street, Belfast).Read More
Many moons ago I would stroll from my Granny's house, up the Ormeau road, over the Ormeau Bridge and up Park Road to my primary school - then back the same way when school was over. In fact, I would walk up and down the Ormeau Road several times a day for over a decade during my time at both primary, and secondary school.Read More
'Don't try to be original. Just try to be good' - Paul Rand
Naming your business has been likened to naming a child; your either have a name in mind from day one and that becomes the name, or, you spend months looking at everything in sight to get inspiration. If you don't have a name in mind, how do you choose one? What should it be? More importantly, what shouldn't it be?Read More
'They always say time changes things, but you actually have to change them yourself.'
— Andy Warhol
For the last three years I've been studying a Masters in Multidisciplinary Design at the Ulster University – this course changed my outlook on design, business and most importantly, on my myself. The course ended in May (2016) and I proudly exited the York Street university with a distinction – and very weary eyes. During this period of intensive learning I gained more than a qualification, I gained clarity about my future plans, and my business.
Since I began my career in graphic design and visual communication I have always worked for myself. In fact, I have been self-employed for the last seventeen years. Working for myself as a designer seemed like a natural progression after being a sole trader for so many years previous. Over the years I've gained studio experience through freelancing, short contracts and internships, but the idea of my own studio was always at the forefront of my mind. My first design 'studio' was called DogManStar Design – named after my favourite album. Under this guise I completed some small scale work for local businesses, friends and family – where most designers tend to start. After a while I dropped the DogManStar name in favour of my own name, simply calling myself Paul McNally Design.
Since 2009 I have used this name for my design business. I have worked with many renowned businesses on their brand strategy, their visual language and their business communication. I have developed identities for businesses in UK, Ireland, Australia, USA and France. I have won a DANI award, self-published a book via a successful Kickstarter campaign and have worked with many great clients, helping their businesses to flourish and prosper. I'm extremely proud of the work Paul McNally Design has created over the last 7 years. The name served me well.
What my masters highlighted though, was that to grow, we need to change – both as people, and as businesses. Growth is a natural progression for any ambitious business person. When my masters ended I knew that in order to grow, and develop, it was time to evolve Paul McNally Design. After a period of examining insights into what my clients thought, and gaining feedback about my business, I decided it was time to move forward >>>.
To move forward I have renamed, rebranded and relocated.
Stylografik is based on Belfast's Ormeau Road, and represents my future in the world of graphic design and branding. Renaming the business was an incredibly tough process (a whole other blog post awaits), in the end I combined two words that mean something to me, one referencing my past and the other my future. Branding your own company is also a harsh task, yet another blog post in waiting – change can be great, but that doesn't make it easy.
Check out some of our more recent work throughout the updated, refreshed and rebranded website. In the coming months I'll be posting more of our work, along with further blog posts and ideas to help your business' visual communication.
The team is growing too, I'll be introducing the new team members in the coming months.
Stylografik know the constraints of the small business who wants to stand out on the pavement of passersby. We understand the big business competing across international markets. Get in touch if you would like to work with Stylografik to develop your brand.
Andy Warhol was right, it's not time that changes things, but rather our actions and ambitions.
Design is your visual language, say something.
The Coffee Den is a cool coffee shop featured on Union Street, in the heart of Belfast city centre. They approached us at the start of 2015 to create an identity for their new business. The cup icon became their social media profile, and features throughout the store as their brand icon.
Get in touch for more information, or to find out what our design work can do for your business.
Branding. Graphic Design. Motion Graphics. Web Design.
This week I had the pleasure of designing an emblem for The Oscar Knox Cup 2016. The emblem will feature on golf balls at a charity event later in the year. More information to follow.
In mid-February I was delighted to see BTY open in Spires Mall, Belfast. I have been developing the BTY brand with owner Rachel McCully for over six months. BTY is an independent cosmetic retailer and they we are passionate about the products they sell, all expertly selected by beauty professionals and makeup artists, who are proud to stand by their quality.
The BTY name is a play on the word 'beauty' whilst also hinting at the 'BT' postcode used throughout Northern Ireland – an identifier for the geographical area and also the heritage associated with the brand. The brand is minimal, sleek and uses a black and white colour palette throughout its identity, interior design and web presence.
Paul McNally Design developed all branding, print materials, signage, vinyl graphics, online artwork and also the BTY website. Check out BTY online at www.wearebty.com
Over the last two years I have had the pleasure of developing the Kaffe O brand alongside owner, Orla Smyth. This has included various menu iterations, apparel design, advertising, their website and in-house graphics. In January this year, the second Kaffe O opened its doors on Belfast's Botanic Avenue. The brand needed to be consistent throughout this café – the same, but slightly different. During the initial brain-storming sessions Orla mentioned loving the Copenhagen Metro line graphics, so we explored the idea of creating a signage system throughout the new shop based on this. As Botanic is also one of the main train stops in Belfast, the idea of using trains and transport in the branding, fitted well with the area.
The Kaffe O Metro line travels from the front door, all the way around the café to the toilet door. At each main area on the journey Danish words greet the customer, indicating the specific elements within the shop. Kunst – the Danish for artwork – points to the 'washing line' where local artists/designers can display their wares. Køkken at the kitchen. Butik at the shop etc. All using the actual typeface used on the Copenhagen Metro system. This line also taps into the idea of Scandinavian modernism (clean lines), which the Kaffe O brand is inspired by.
We also designed a new sit-in menu, signage, menu boards, prints based on the popular beer mats from the Ormeau store, and many other graphic elements. The café turned out looking incredible, and is well worth a visit if your in the Botanic area. (The caramel squares are phenomenal.) Kaffe O Mark II can be found at 73 Botanic Avenue – where Boojum used to be.
Photographer: Suvikaroliina Photography
Pleased to announce I have eventually gotten around to putting a shop on my website. I quite frequently get requests from people asking to buy my poster designs and/or t-shirts; so I thought it would be a good idea to put them in an online store. The store will also sell some of my Five Things products—which can also be purchased via the store on the the Five Things website.
The shop accepts all major cards and is operated by Stripe—meaning all payments are 100% secure. Posters will be giclée printed and delivered rolled, in cardboard postal tubes. The Five Things Book estimated delivery date is early April 2016.
Get in touch if you have any questions. Thanks.
Founded in 2000, Gumtree has grown into a hugely popular platform for selling, renting and advertising. Their original logo was designed in 2000 by an in-house designer and badly needed a facelift. Koto agency were the lucky agency who had the pleasure of rebranding them – and didn't they do a great job. Minimal, vibrant and a million miles from the gradient laden original logo. When it comes to identity design – simple is always best.
Check out some of the identities designed by Paul McNally Design here.
A series of posts looking at design work created several years ago, starting with utterly cool milkshake bar Udderly Cool.Read More
Over the last few years I have been working as brand consultant, and designer, for Nordic coffee shop – Kaffe O. Located on Belfast's Ormeau Road, Kaffe O has become thee premier coffee emporium in Northern Ireland. Owner Orla is meticulous about her coffee (all imported from Copenhagen), and her design. The shop has become so popular that it became time to open number two. Today I was overseeing the install of the new signage (photos below). The shop will be located on Belfast's Botanic Avenue, final signage imagery and more branding bits to follow.
This blog post is a tool to be used during on an upcoming Kickstarter campaign I am about to embark on. The campaign will hopefully enable me to self-publish my book – The Five Things Book. The project forms the main part of my MFA degree in Multidisciplinary Design at University of Ulster, Belfast, Northern.
I realise that although a very popular platform, not everyone will have heard of Kickstarter. So, I thought it may be useful to create some basic information to let you know what it is and also three simple instructions on how to register, and support my Five Things book campaign.
What is Kickstarter?
'Kickstarter is the world's largest funding platform for creative projects. A home for film, music, art, theatre, games, comics, design, photography, and more.'
1. Kickstarter enables creative projects (books/films/products..) to get valuable funding to enable them to become a reality. The items/services are sold before they have been produced (pre-sales) and the total money raised then enables the production of that product. In my case, I need to raise funds to print a large quantity of my Five Things book. Something, that without the help of Kickstarter, I simply would not be able to do.
2. Each project offers 'rewards' (along the right hand side of the project page), these rewards can be purchased at the value shown. The rewards usually range from something small, like a donation; to something pretty large, perhaps a training course or a limited edition version of that product being funded. Postage is added on top of the reward value.
3. To help 'back' a project, you simply watch the advertising video, read the project information and have a look at the artwork associated with that project, then choose which reward you would like to buy. (Artwork can often be digital mock-ups, because quite often the final product is not available to be shown yet.) You then enter your payment info and you must be registered with Kickstarter to do this.
4. NO MONEY IS TAKEN FROM YOUR ACCOUNT UNTIL THE PROJECT REACHES IT'S GOAL. This is important to note, most projects run for 30 days and must specify an amount of money they need. If that target is not reached, they get nothing. If you support a project the money does not get taken from your account until the 30 day period ends, you will be notified by email when this is going to happen.
5. Kickstarter funding is not charity. You are purchasing an item that someone has worked long and hard to make a reality. They simply need you to purchase it, before it exists, to help pay for the manufacturing of it.
How to Sign Up for Kickstarter.
1. Go to www.kickstarter.com/signup
2. Enter your details or click to sign up via Facebook (see the sample form below)
3. That's it! Easy. Kickstarter needs your email because if you support a project you will receive email updates about it and it also enables the project founder to get in contact with you about mailing address and other information surrounding the project.
If you have never used Kickstarter, I hope this helps make it a little clearer.
Please help make my project a reality and back The Five Things Book (link coming soon).
Recently, I had the pleasure of spending several days reading and perusing the pages of the Unit Editions' book Lubalin – a wonderful monograph to the stunning life and work of Herb Lubalin (pronounced LOOB-ALLIN I am told). Lubalin was one of the original 'Mad Men', and is probably best known for his Avant-Garde typeface. He is one of the true typographic/graphic design heroes from mid twentieth century America. His work, stunningly detailed, provocative and often political. Lubalin avoided the modernist aesthetic, preferring emblishment and decoration to feature heavily in his designs.
Adrian Shaughnessy stated:
"After two years researching Lubalin’s life and work, I have found that his design was inclusive and humanistic: he pioneered a form of typographic design that required the participation of his audience, and never did anything that was authoritarian, bombastic or elitist. Today, as we foreground human-centred design, Lubalin seems remarkably contemporary."
Unfortunately the book is currently out of stock at Unit Editions, but you can check out some of his beautiful work below.
Quote source: Eye Magazine
About one year ago I was teaching a year two Graphic Design class at the University of Ulster, Belfast, when one of the students produced a book he had 'backed' on crowd-funding website Kickstarter. That book was I Wonder What It's like To Be Dyslexic by Sam Barclay and it was absolutely outstanding, I spent the next twenty minutes flicking through it in admiration. Purely typographic, superb layout, simple colour palette and above all else, it communicated a message about a subject becoming more prevalent in society – dyslexia. A really stunning piece of graphic design that took the world of social media by storm during it's Kickstarter campaign; featuring on blogs like It's Nice That, Huffington Post and Daily Mail, amongst others.
The first book initially made over £55,000 on Kickstarter, a whopping £40,000 more than the required amount. A testament to how much this project grabbed the attention of those affected by dyslexia, those curious about it and those who simply admire great typographic design. Unfortunately I missed out on the first campaign but was delighted to hear Sam has re-invented the book and Mark II is now running on Kickstarter in a brand new campaign. I always wanted to find out more about this cool project so was delighted when Sam agreed to a chat about it for my blog.
Hi Sam, so, where did the idea for I Wonder What It’s Like To Be Dyslexic come from?
I was at university, and I decided to do one of the ISTD (International Society of Typographic Designers) briefs in my last year. I was trying to pick the best brief available and settled on a brief called Book Still, which wanted us to explore the idea of a book – whether in a printed or digital format. Everyone in my class were redesigning already existing books; but I didn’t really fancy that. I preferred to think about it in terms of how we read books rather than just redesigning a book itself. Initially dyslexia wasn’t in there at all, and it was only until I started messing around with a different short story about a guy in USA who made millions and he literally could not read a single word, then the idea of dyslexia popped into the equation. At the same time I had thought about redesigning the book The Prestige, a fantastic piece of work – but I couldn’t make my mind up as to what to do. Feeling slightly frustrated and not being able to see where to take the project, I headed out with a mate for a pizza; we chatted about where I could take the brief and what I could do to make this project awesome. He suggested that I should explore the idea of how we read and interact with books further; to use my passion for typography to show how language could be manipulated and prove how dyslexia affects people, like me. In the project I try to show how I spell words and see words; after this the project then just fell into place. I researched myself and my dyslexia and also undertook loads of typographic research. From here I started to realised how closely linked typography is with dyslexia. I’m actually surprised this subject isn’t talked about more to be honest. Thankfully the project really worked and I received a Commendation from the ISTD guys – unbeknownst to me, the highest mark available from the ISTD. I feel honoured to have received such a grade from guys who are so respected in the area of typographic design.
So, how did the book make it from an ISTD project to a £55,000 Kickstarter sensation?!
Well I finished university and all I wanted to do was to get a job in a good design studio, to learn more and build on my university education. My parents kept on at me to get it published but I didn’t really see a way of it working. I couldn’t see the potential in it, not sure if that was lack of confidence in myself. My brother then mentioned Kickstarter to me so I just thought – sod it, what have I got to lose? So we worked for a couple of months to put the campaign together and then it just took off from there. It’s Nice That picked it up, Huffington Post then picked it up from there and it just exploded. It was kind of like the scene in Breaking Bad (spoiler alert!) where Walt Junior had set up the donation website for his dad and the computer just kept beeping when donations arrived. Well, that was like my Kickstarter the night it featured on It’s Nice That and Huffington Post. I had to actually turn my phone off and didn’t check again until the next morning.
I'm sure that must've been very exciting, was it also slightly nerve wrecking – a 'Where does this end' type scenario?
Yes, it was amazing. When I started to hear stories from the people who backed the project; people living with dyslexia, telling me I had affected their life, that was mind-blowing. Hearing that you have affected someones life in such a profound and positive way, was the driving force for me to make it work and to make it the best it could be. That kept me working from first thing in the morning to late at night everyday. We were constantly promoting the project and I pretty much spent every hour working on the Kickstarter campaign. The buzz of being in the Kickstarter community is very cool.
As someone who nailed a Kickstarter, any advice for would-be Kickstarter campaigners?
I would definitely suggest getting your costings right from day one. The most important part of the campaign. Especially your postage and packaging, the biggest costing that you need to get one-hundred percent right. I spoke to someone who, very nearly, got their postage charges wrong and were almost out of pocket. So, costing is priority number one for a campaign.
So you liked Kickstarter so much that you're doing version two?
Yes! I have updated the book, added new content and redesigned certain elements of the book. And thankfully, it seems to be doing well (at time of writing it had already hit it's goal with 10 days to go!) The best thing about doing the book has been hearing the stories about where it ends up. I literally packaged and posted this thing from my house and to hear about it in far flung places like Indonesia, Australia, New Zealand and Russia, just incredible! I have enjoyed designing something for such a good purpose and have loved becoming part of the community that surrounds the book. Really looking forward to getting the second one printed and posted too.
A big thank-you to Sam for taking the time out to do the interview via Skype a few weeks back. There are not many people who successfully fund a Kickstarter campaign, never mind two! An amazing achievement, which is thoroughly deserved. A great project. Check out Sam's website here and the REEDEENG project website here
You can still back book two at this link >>> Book Two
This is the original Kickstarter campaign >>> Book One
I thought i'd begin my blog page by showcasing a collection of posters designed for Factory Records and the Hacienda nightclub. In essence, these posters, and the designers who created them, are the reason I decided to study graphic design. Even after all these years I still use their work as a huge source of inspiration for what I do. Guys like Peter Saville, Hamish Muir and Malcolm Garrett are leaders in the field of graphic design, especially graphic design for the music industry. The popularity of the bands these guys designed for, mixed with hand-crafted style and the cleverness of what they created, has elevated their work to iconic status. As iconic, to many, as Milton Glaser's I Love NY logo or Wyman's Mexico '86 artwork. The work pays homage to the aesthetic of modernist design; including the work Jan Tschichold, Muller-Brockmann and Fortunato Depero. These are timeless pieces of British graphic design history, inspired by the past, but relevant to a new, exciting era and movement.
To a generation, the artwork for Factory Records is a reminder of a cultural shift in British society. A time when Acid House and Rave culture exploded – just as Punk did in the 70's – giving a disillusioned youth something to look forward to under the bleak Thatcher government. We don't see much of that these days, everything now is formulated and too easily obtained – Spotify etc. The period when these designs were created was a time when a record label could literally change society. Perhaps these posters are so good because (to a person of a certain age) they are a reminder of how things used to be? Rose tinted glasses, anyone?
The most important thing though... they are beautiful.